With more than 11 years of deep-rooted digital marketing experience in the areas of digital strategies, improving ROI of digital campaigns, managing market products and services, Prof Sonal has led highly-rated training programmes for Mitsui Chemicals India, IFFCO Tokio General Insurance, Blue Dart, Akzonobel India and many more. She has also been engaged in the recruitment processes for Online Marketing, Social Media, Product Development, Email Marketing & Customer Service departments and has maintained digital accounts of top media companies spread across US, UK & Australia. She has collaborated with IIM Indore & Delhi University and has also published many papers in reputed journals of India. Currently, she is carrying out extensive research on how a brand’s ROI is impacted through digital campaigns.

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