Online Certificate Programme on B2B Digital Marketing


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New Delhi Institute of Management would like to invite you for the 3-DayOnline Certificate Programme on B2B Digital Marketing.

This programme is specially curated for businesses to drive higher sales productivity and other performance gains through digital marketing. As a business in the year 2021, there is a need to make a transformative shift which involves mastering multiple tools to generate distinctive and practical insights from digital sources as a starting point for your business to develop new contact strategies, streamline planning and execution processes, and upgrade internal capabilities.

If you’re an entrepreneur, investor, manager or student, you need thoughtful approaches to navigate and win in this new environment.

We will guide you to master the data-driven new age digital-marketing approaches so that you are able to drive results quickly!

PROGRAMME OBJECTIVES

  • Guide participants to boost traffic and drive sales by understanding the trends in their industry or market
  • Provide assistance to understand trendspotting, now casting, deep audience insights with the help of successful campaigns from the past
  • Help participants explore the best marketing channels with the highest ROI
  • Direct participants on how to approach the most relevant audience through social media platform ads and sponsored content
  • Help participants track their marketing activities, strengthen keyword strategies, monitor the content and their digital footprint
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PROGRAMME BENEFITS

  • Comprehending and utilising Real-Time Analytics
  • Analysing the Sales Funnel to generate more leads
  • Understanding In-page Analytics (Session Recording, Click Tracking, etc.)
  • Enhancing customer experience by leveraging digital platforms
  • Developing the capability to increase the lead quality by transforming digital strategies
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Who Should Enrol

  • B2B Business Owners
  • B2B Marketing Managers or Marketing Directors
  • Sales Managers or Directors
  • Public Relations (PR) Professionals
  • Business Development Managers and Directors
  • Senior Operations Managers and Directors
  • Entrepreneurs/ MSME Owners
  • Product Managers
  • Advertising Executives
  • Social Media Managers
  • Digital Marketing Enthusiasts
  • Students
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Instructors

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PROF. SONAL GULATI

With more than 11 years of deep-rooted digital marketing experience, her areas of expertise are innovation in digital strategies, improving the ROI of digital campaign..
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Some Topics to be Covered

Think with Google

Email Marketing with YAMM

LinkedIn Paid Ads

Google Alert

Google Trends

Programmatic Advertising

Browser Push Notification

PROGRAMME INFORMATION